These are our content pillars for short-form - 90% of day-to-day content should fit within these, with the exception of special cases, such as releases or testing something super out there / new.
This is primarily so that we grow recognition of you doing these specific types of content, meaning there’s more continuity in the touchpoints for users before engaging with a 2nd or 3rd post from you / deciding to follow you on TikTok or Instagram.
STUDIO JAMS
Concept-wise, very similar to what you’ve been doing on TikTok up to this point with the live playing in of synths, MIDI keyboards, MPC’s etc.
We’ll mainly work on the execution and optimisation of this - that’s what needs the work. We’ll also look to introduce slight variations of concepts on this - eg. flipping acapellas and framing these content pieces slightly differently / for familiarity.
EXAMPLES
^ aware this one is yours!! But a great example of visual framing (how the shot actually looks setup wise, not cultural framing)
👋 PERSONALITY
Really focussing on authenticity here and showcasing more of ‘you’. This honestly could be pretty much anything, think about a standard TikTok user’s content; it might be a random observation on the street, might be something British, etc etc.
Can also be open to DJ-personality things. See examples below or as an original example: “POV: ur paranoid about your USBs being corrupted so you bring 18 of them to every show”
EXAMPLES
SHOW / PRODUCTION BREAKDOWN CONTENT
Similar to personality content, this tier is pretty broad. Both show and production content can vary massively with how it looks and feels as a final creative concept, but we should keep to the same social best practicesm as usual.
